📝 1. Overview
Apgujeong and Cheongdam aren’t just Seoul’s wealthiest neighborhoods — they’re the epicenter of Korean luxury, fashion, and K-celebrity culture. This area is where you’ll see Ferraris outside flagship stores, idols leaving recording studios, and beauty clinics that redefine perfection. Whether you’re here for Gucci, G-Dragon sightings, or that glass-walled café with Michelin vibes, this is where high-end Seoul shines (literally).
🌟 2. Highlights
👠 Apgujeong Rodeo Street – Seoul’s version of Rodeo Drive; high-end & hip fashion
🎤 SM Entertainment & Other Agencies – Spot fans outside SM, JYP & more
🏥 Luxury Clinics & K-Beauty Med Spas – Skin, plastic surgery, and “glass skin” goals
👜 Cheongdam Luxury Fashion Street – Dior, Chanel, Louis Vuitton & more
🍰 Designer Cafés – Minimalist, photogenic, and delicious
🎶 Hallyu Star Road – Idol-themed statues, K-pop photo zones, fan culture spots
🚘 Supercars & Valet Parking – Even the streets are part of the show
💡 3. Tips
📸 Best photo spots:
- SM Entertainment building (graffiti wall & entrance sign)
- Star Road sculptures with idol names
- Rooftop cafés on Apgujeong Rodeo backstreets
💳 Bring a card — everything is premium-priced
📷 Want idol encounters? Weekdays 10AM–1PM near agency entrances = fan hotspots
🎀 Clinics often have English-speaking coordinators (book in advance)
🕐 Best time: Afternoon strolls + evening café lights
🍽️ 4. Nearby Eats – Top 3 in Apgujeong / Cheongdam
- Café Dior by Pierre Hermé
🍰 Haute couture meets high pâtisserie – Insta dream come true
📍 464 Apgujeong-ro, Gangnam-gu
🕒 11:00 AM – 8:00 PM (Closed Tuesdays)
🚶 Located in the Dior flagship, rooftop view included - Kanvalyong (간반령)
🥘 Upscale Korean cuisine with hanjeongsik sets
📍 8-7 Dosan-daero 45-gil, Gangnam-gu
🕒 11:30 AM – 10:00 PM
🚶 Hidden fine-dining gem behind Apgujeong Rodeo - Bad Farmers
🥗 Healthy & hip salad bowls, juices, and clean eats
📍 22 Apgujeong-ro 4-gil, Gangnam-gu
🕒 10:00 AM – 9:00 PM (Daily)
🚶 Go-to post-facial or pre-photoshoot lunch spot
🚗 5. Access
📍 From Gangnam Station:
🚇 Line 2 → Transfer to Bundang Line at Seolleung → Get off at Apgujeong Rodeo (Exit 5)
📍 From COEX / Samseong-dong:
🚇 Bundang Line → Apgujeong Rodeo Station
📍 Getting Around
🚶 Best explored on foot – follow Dosan-daero and backstreets
🛍️ Designer stores open ~11:00 AM; cafes earlier
📱 Use Naver Map to find influencer-loved hidden cafés
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