📝 1. Overview
COEX & Samseong-dong is Seoul’s ultimate urban complex — a futuristic fusion of shopping, culture, and business. Whether you’re hunting global brands, snapping selfies at the ultra-famous Starfield Library, or diving with sharks at the aquarium, this area packs it all. Add in K-pop zones, convention centers, and a surprise temple oasis, and you’ve got a full-day playground for explorers, families, and shopaholics alike.
🌟 2. Highlights
📚 Starfield Library – Towering bookshelves in a glowing atrium = selfie heaven
🛍️ COEX Mall – Asia’s largest underground shopping center with 200+ stores
🦈 COEX Aquarium – Over 40,000 marine creatures & walk-through shark tunnel
🎤 SMTOWN / K-pop Spaces – K-pop merch, digital galleries & virtual photo ops
🧘 Bongeunsa Temple – 1,000-year-old Buddhist temple facing the mall
🍿 Megabox COEX – Multiplex theater with luxury seats & latest films
🎮 VR / Gaming Zones – High-tech entertainment & arcades inside the mall
💡 3. Tips
📸 Best photo spots:
- Starfield Library center floor (get low-angle shots!)
- Shark tunnel at COEX Aquarium
- Bongeunsa at golden hour with skyscraper contrast
🕐 Best time: 10 AM – 4 PM (less crowded); weekends = peak tourist time
📶 Free Wi-Fi throughout the mall & library
🛍️ Many stores = tax-free options for tourists (bring passport)
👟 Wear comfy shoes — this place is huge
🍽️ 4. Nearby Eats – Top 3 in COEX / Samseong-dong Area
- The Place Dining COEX
🍕 Italian fusion with modern interior & wine selection
📍 B1F, COEX Mall near Starfield Library
🕒 11:00 AM – 10:00 PM (Daily)
🚶 Ideal lunch spot during mall stroll - Byeokje Galbi (벽제갈비)
🥩 High-end Korean BBQ popular with celebs & executives
📍 135, Samseong-dong, Gangnam-gu
🕒 11:30 AM – 10:00 PM
🚶 7 min walk from COEX Mall Exit - A TWOSOME PLACE Bongeunsa
☕ Chill café with temple view, perfect break between shopping
📍 531 Bongeunsa-ro, Gangnam-gu
🕒 9:00 AM – 11:00 PM (Daily)
🚶 Right in front of Bongeunsa Temple
🚗 5. Access
📍 From Gangnam Station (Line 2):
🚇 Transfer at Samseong Station → Exit 5 or 6 connects directly to COEX
📍 From Incheon Airport:
🚇 AREX → Seoul Station → Line 2 to Samseong (~1hr 20min)
🚌 Limousine Bus #6103 → drops off at COEX Intercontinental Hotel
📍 Getting Around
🚶 Entire area is connected underground – follow mall maps
🌸 Bongeunsa is across the street, best combined with shopping
🎒 Lockers available in COEX if you need to store bags
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