📝 1. Overview
In Jongno & Bukchon, tradition whispers through alleyways lined with hanok (traditional Korean houses), and history stands tall at palaces like Gyeongbokgung. This zone is Seoul’s cultural core—where royal heritage, local crafts, and quiet teahouses meet modern art galleries and trendy brunch spots. From early morning walks in Bukchon Hanok Village to sunset views at Cheonggyecheon Stream, this area feels like stepping through time.
🌟 2. Highlights
🏯 Gyeongbokgung Palace – Majestic Joseon-era palace with guard ceremony
🏘️ Bukchon Hanok Village – Historic neighborhood of traditional homes
🖼️ National Museum of Modern and Contemporary Art (MMCA) – Korean and global art
📚 Cheongwadae (Blue House) – Former presidential residence, now open to the public
☕ Traditional Teahouses – Sip on omija or green tea in serene hanok settings
🎭 Insadong Street – Calligraphy, crafts, galleries, and street snacks
🗺️ 3. Sub-Zones in Jongno & Bukchon
| Sub-Zone | What to Expect |
|---|---|
| Gyeongbokgung Area | Palaces, museums, ceremonial traditions |
| Bukchon Hanok Village | Historic homes, photo spots, cultural experiences |
| Insadong | Art shops, tea houses, souvenirs, and street food |
| Samcheong-dong | Chic cafés, boutiques, and contemporary galleries |
| Cheonggyecheon Area | Romantic streamside walks and light installations |
🎟️ 4. Tickets & Passes – Popular Attractions
| Attraction | Price (Adult) | Opening Hours |
|---|---|---|
| Gyeongbokgung Palace | ₩3,000 | 9:00 AM – 5:00 PM (closed Tue) |
| MMCA (Modern Art Museum) | ₩4,000 | 10:00 AM – 6:00 PM (Fri: ~9 PM) |
| Cheongwadae Tour (Blue House) | Free (reserve online) | 10:00 AM – 4:00 PM |
| Bukchon Cultural Center | Free | 9:00 AM – 6:00 PM |
✳️ Royal Palace Pass (₩10,000) lets you enter 4 palaces + Jongmyo Shrine!
💡 5. Tips
📷 Early morning = best lighting at Bukchon without crowds
👘 Rent hanbok (traditional attire) for palace entry + photos
🚶♀️ Bukchon has steep hills—wear comfy shoes!
🎟️ Some palaces are free if wearing hanbok
🛍️ Insadong is great for souvenirs, but compare prices
🍽️ 6. Must-Try Foods in Jongno & Bukchon
🥟 Mandu (Korean Dumplings) – Especially from traditional spots in Insadong
🍲 Samgyetang (Ginseng Chicken Soup) – Popular near Gyeongbokgung
🍵 Korean Traditional Teas & Sweets – From elegant hanok teahouses
🍴 7. Nearby Eats – Top 3 Picks
1. Tteuran (뜰안)
📍 Insadong-gil 33, Jongno-gu (near Ssamziegil, 2F)
🌿 A hidden teahouse in a hanok, perfect for omija tea & rice cakes. Tranquil courtyard.
2. Tosokchon Samgyetang (토속촌삼계탕)
📍 5 Jahamun-ro 5-gil, Jongno-gu (5 min from Gyeongbokgung Station)
🐔 Famous ginseng chicken soup served in clay pots. Expect a line—it’s worth it.
3. Baedongbaji (배동바지)
📍 65 Bukchon-ro 5-gil, Jongno-gu
🍱 Stylish hanok restaurant with fusion Korean set menus. Great for modern han-jeongsik.
🏨 8. Hotel Areas (Why Stay Here?)
Insadong / Bukchon Area
→ Stay in a hanok guesthouse for immersive charm
Gwanghwamun / City Hall
→ Best for access to palaces, museums, and public transport
Hongdae / Myeongdong (day trip)
→ Consider staying here and day-tripping to Jongno zone
🚗 9. Access
📍 From Incheon Airport
🚆 AREX Express Train to Seoul Station → Subway Line 3 to Anguk Station (~70–80 min total)
📍 From Gimpo Airport
🚇 Line 5 to Jongno 3-ga, transfer to Line 3 → Anguk Station (~45 min)
📍 Getting Around
🚶♂️ Best explored on foot—everything is walkable
🚇 Closest subway: Anguk (Line 3), Gyeongbokgung (Line 3), Jonggak (Line 1)
🌐 10. Contact / Info
🔗 Visit Seoul
📞 +82-2-120 (Korea Travel Hotline)
📍 Info Centers: Insadong, Bukchon Cultural Center, Gyeongbokgung
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